At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.
The Sr. Director, Wholesale Sales- Sporting Goods is responsible for leading Under Armour's Sporting Goods channel strategy and driving profitable growth across key wholesale partners, including Dick's Sporting Goods (DSG), and Foot Locker Inc. This leader will oversee a significant revenue portfolio, build senior-level customer relationships, and develop strategic plans that accelerate brand growth and marketplace impact. The role requires a seasoned sales executive with deep Sporting Goods industry experience, strong executive presence, and a proven track record of developing and leading high-performing teams.
• Develop and execute sales strategies that drive revenue growth, market share, and profitability across the Sporting Goods channel.
• Lead the annual and seasonal go-to-market process, ensuring alignment across sales, merchandising, planning, marketing, and operations.
• Own account planning, forecasting, and revenue delivery for a large and strategically important wholesale portfolio.
• Identify marketplace trends, risks, and opportunities to influence business decisions and long-term growth strategies.
• Build and maintain executive-level relationships with key customers, including senior merchant, planning, and executive stakeholders.
• Serve as the primary strategic partner for DSG, regional sporting goods retailers, and Foot Inc.
• Negotiate complex business opportunities while balancing brand objectives and commercial outcomes.
• Represent Under Armour with confidence and credibility in customer-facing and executive leadership settings.
• Lead, coach, and develop a high-performing team focused on delivering exceptional business results.
• Create a culture of accountability, collaboration, inclusion, and continuous development.
• Establish clear priorities, performance expectations, and growth opportunities for team members.
• Partner cross-functionally to ensure seamless execution of strategic initiatives and customer plans.
• Bachelor's degree with typically 15 years of relevant experience, OR Master's degree with typically 13 years of relevant experience, OR Typically 19 years of relevant work experience without degree.
• 12+ years of progressive sales leadership experience within Sporting Goods, footwear, apparel, or related consumer products industries.
• Deep experience managing Sporting Goods accounts and wholesale distribution channels.
• Proven success leading large revenue portfolios and strategic customer relationships.
• Experience leading and developing high-performing teams in a fast-paced, results-driven environment.
• Strong business acumen, financial management, forecasting, and strategic planning capabilities.
• Demonstrated executive presence with the ability to influence and communicate effectively at all levels, including C-suite executives.
• Exceptional relationship-building and stakeholder management skills.
• Strong strategic thinker with the ability to translate insights into action.
• Courage to lead through change while maintaining a strong team culture and focus on results.
• Ability to balance long-term brand priorities with short-term business needs.
Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.
$210,000.00-$270,000.00 USD
Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.
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